Introduction
Like it or not, technology in business has become one of the driving factors behind many companies.
It’s no longer a game of who you know, what you sell or your unique selling point. The top-performing companies are using technology to beat out the competition and see year over year growth even during uncertain times.
In this article, we’ll discuss why the technology behind your business is so important, and how to help keep your data secure.
There are three areas that we will cover as part of this topic. By the end, you will have a clear understanding of exactly what technology can do for your company.
IT & Technology Are An Investment, Not A Cost
Many see technology and IT as a cost. Someone has to support all those laptops and desktops your staff use. There are costs just to maintain those machines, and there’s the additional cost of upgrades, replacements, and repairs.
This viewpoint is understandable when it comes to technology and your business. Yes, these are costs, but they will be providing the basic needs your business requires to function. Just like the lights and heating in your office, IT is essential.
Where the investment lies is a long-term strategy and view of how technology can help achieve efficiencies and transform fundamental elements of how your business operates.
Now bring this question back to your business. What processes currently are you doing manually that could be automated with software & technology?
Protect Your Clients & Staff
Cybersecurity is a threat we all have to live with now. Gone are the days of a simple virus that would stop just your computer from working. Cybercriminals are actively holding small and medium businesses for ransom by encrypting their data and asking for money.
You will only ever hear about large-scale data breaches, but almost every business is under fire from these types of attacks now. It’s no longer enough to secure the business. You now need to have a recovery plan of what to do when your IT system is hacked and a playbook on how to respond, which we’ve written details about here.
If your current IT provider or cybersecurity partner doesn’t have a process or playbook for your most critical business functions that rely on technology, now is the time to act.
With a practical response and recovery plan in place, this will give you a competitive advantage and ensure your IT & business systems run smoothly, even when they do get hacked, which is only a matter of time.
The is no longer if you get hacked, but when.
Secure Your Data
Finally, we come to the most powerful element to business technology, and that is having an awareness of the data that you are knowingly or unknowingly collecting that you can leverage to transform your business.
All of the IT and technology systems that you run in your business collect data. A good example of this is the social media giant Facebook. It collects data on all user interactions to build up a vast dataset that can be used by its advertisers to target their ideal customers. Facebook has taken steps to leverage this data in many ways, including machine learning algorithms that predict customers based on past actions.
It’s safe to assume that you don’t have the same resources as some of these technology giants; however, they have provided tools for small and medium-sized businesses to make use of the data in their business intelligently to drive digital transformation in a solution like the Microsoft Azure Cloud. And with the help of a cybersecurity partner, you can ensure this data isn’t only leveraged by your business, but safe from ending up in the wrong hands.
It’s time for your business to take action on these new ways of working with technology. We would love to explore the opportunities you have with all elements outlined above and look forward to speaking with you.
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Secutor Cybersecurity is a trusted partner comprised of industry leading experts in the fields of Cybersecurity and Governance, Risk and Compliance. We partner with our clients to deliver on-demand solutions tailored to expertly navigate the regulatory demands of their specific industries.
Our proven track record of successfully exceeding client expectations is achieved through the combination of our methodical approach, advanced technologies, subject matter experts, and synergy with client team members.
Secutor is your team of world-class problem solvers with vast expertise and experience delivering complete solutions keeping your organization protected, audit-ready, and running smoothly.
